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NavigationArts projected a unified brand with a central focus on the user experience across APA's main site and 12 related URLs. APA’s new Web site design is authoritative without being impersonal, content rich without being overwhelming.
“Is the requirements gathering, development, testing, and maintenance worth the benefits gained from integration?”
"We put in place those platforms that will allow rapid, profound changes"
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In response to increased use of its Web channel and demand for a more usable site, Freddie Mac asked NavigationArts to help evaluate opportunities for enhancing its Web presence and create a new, user-centered Web site that better conformed to the goals of regular visitors.
NavigationArts is pleased to announce the launch of its new company Web site to coincide with the new year. In this redesign, the NavigationArts team created a dynamic, interactive online experience that prioritizes community-building among our client-base and company friends.
