Digital Strategy
"NavigationArts spent the time to get to know the IOM, to learn what we wanted out of our website, who we needed to reach, and what we had to share, so that they could design a site that not only was visually appealing but also added a host of new functionalities for our users."
Lauren Tobias, Director of Communications, The Institute of Medicine
Users demand intuitive online experiences consistent with brand expectations and offline interaction. NavigationArts develops complementary, user-centered web and new media strategies to align with our clients' business goals. We simplify the vast array of digital tools available today to make digital strategies manageable.
Digital Strategy Services:
- Web strategy and alignment plan
- Web property consolidation roadmap
- Mobile channel integration
- Social media management
- Organizational structure and governance plans
Competitive Positioning Services:
- Market profiling
- Customer segmentation
- Competitive analysis
- Positioning strategy
- Online brand identities
- Value proposition and business case development
NavigationArts’ proven process emphasizes regular communication with key project stakeholders and consensus-building activities that ensure progress. Our consultants are adept at working with large stakeholder groups, and facilitating decision-making to drive change. We advise clients from an experienced perspective to minimize their risks and maximize their opportunities with programs in digital consolidation, demand generation, social commerce, and much more.