NavigationArts.com

our company

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Navigation Arts Location Map

Connect

Find out more about our consulting services. McLean. Boston. New York.

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

State Department

A new site for the State Department guides journeys across the globe.

Design

Portfolio_Water

Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Webinar

Nicole Dingess

What is UX?

UX should be in your digital vocabulary, but do you fully understand its significance?

Search

User Research

"Our key users are physicians and their office staff who are juggling the demands of caring for their patients while adapting to the constant change that characterizes the healthcare industry. Providing them with a tool that facilitates and supports their efforts was the overriding goal of this project. Every aspect of the new site, from architecture to navigation to design, fully supports that goal."

Mark Shields, Senior Medical Director, Advocate Physician Partners


User research is an integral part of our design process which allows us to uncover audience motivations, behavioral patterns, and problems or roadblocks. These actionable insights are fundamental to forming the strategy, concept, and design of superior sites. In every project, we tailor our approach to the client's specific needs using a variety of methods and tools.

User Research Services:

  • User interviews
  • Focus groups
  • Online surveys
  • Contextual interviews
  • Task analysis
  • Card sort exercises
  • Heuristic assessments
  • Web analytics review
  • Social network and media analysis

Usability Testing

Usability testing is most successful when it occurs early and often throughout a project lifecycle. Usability testing involves observing how users interact with live or prototype sites to identify potential usability issues. We can test current live sites to create a baseline, discover current usability issues, and uncover audience expectations. We test at all the stages of design and on various mediums, from paper prototyping to interactive visual designs.

Usability Testing Services:

  • Moderated and unmoderated usability testing
  • In-person or remote testing
  • Testing at various stages of the design process

IA Blog

Three Myths of Usability Testing

Feb 25, 2014

Usability testing is arguably the most important part of the user experience design process but unfortunately is not always a reality for every project due to limitations with time or budget.

Tony Fugolo
Information Architect