Information Architecture
"NavigationArts has been an invaluable partner in helping us design a site that is easy to navigate, improves access to the content we offer multiple audiences, and dynamically presents our mission to eliminate the death and disease tobacco causes in the United States and around the world.”
Vince Willmore, Vice President for Communications
Campaign for Tobacco-Free Kids
Information Architecture (IA) lies at the very core of our practice discipline and forms the art and science of ensuring findability and usability. IA is the categorization and organization of information into a coherent structure that users can understand quickly, if not inherently. Our information architects seek to clearly identify the distinct roles and goals of the most important audiences for any site or application and create a design armature that meets user expectations in the simplest and most intuitive ways.
Thoughtful interaction design is critically important for demand generation and e-commerce websites where it can be used to improve conversion rates and increase cross-sell and up-sell opportunities. We simplify online transactions by reducing the number and complexity of steps in any given process for improved user satisfaction.
Information Architecture Services:
- Conceptual modeling
- Information system design
- Navigation systems and wayfinding
- Content inventory
- Taxonomies and controlled vocabularies
- Interaction scenario design
- Rapid prototyping
- Social interaction design