NavigationArts.com

our company

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Find out more about our consulting services. McLean. Boston. New York.

What's New

Dustin Collis

Live in Vegas

CIO Dustin Collis to Speak at Annual Sitecore Symposium in Las Vegas, Sept 10th.

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

Marriott

Marriott International

Multisite design creates seamless booking across more than 3,000 properties.

Design

Portfolio_Water

Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Content Guide

content migration whitepaper

Download

Give content as much attention as the design, code and testing of your site.

Sitecore Saves

Dustin Collis

Watch

Webinar: 8 Principles of Content Strategy & Enterprise Architecture

Search

Information Architecture

"NavigationArts has been an invaluable partner in helping us design a site that is easy to navigate, improves access to the content we offer multiple audiences, and dynamically presents our mission to eliminate the death and disease tobacco causes in the United States and around the world.”

Vince Willmore, Vice President for Communications, Campaign for Tobacco-Free Kids


Information Architecture (IA) is at the very core of our practice discipline. IA is the categorization and organization of information into a coherent structure that users can understand quickly, if not inherently.  It is the art and science of ensuring findability and usability.

Our information architects seek to clearly identify the distinct roles and goals of the most important audiences for any site or application and create a design framework that meets user expectations in the simplest and most intuitive ways.

Thoughtful interaction design is critically important for demand generation and e-commerce websites, where it can be used to improve conversion rates and increase cross-sell and up-sell opportunities. We simplify online transactions by reducing the number and complexity of steps in any given process for improved user satisfaction.

Information Architecture Services:

  • Conceptual modeling
  • Information system design
  • Navigation systems and wayfinding
  • Content inventory
  • Taxonomies and controlled vocabularies
  • Interaction scenario design
  • Rapid prototyping
  • Social interaction design