NavigationArts.com

our company

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Find out more about our consulting services. McLean. Boston. New York.

What's New

Dustin Collis

Live in Vegas

CIO Dustin Collis to Speak at Annual Sitecore Symposium in Las Vegas, Sept 10th.

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

Marriott

Marriott International

Multisite design creates seamless booking across more than 3,000 properties.

Design

Portfolio_Water

Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Content Guide

content migration whitepaper

Download

Give content as much attention as the design, code and testing of your site.

Sitecore Saves

Dustin Collis

Watch

Webinar: 8 Principles of Content Strategy & Enterprise Architecture

Search

Content Strategy

“We are passionate about our mission and want to make sure that visitors engage with our unique message of ‘equity for women through excellence in the arts.’ The key is to create a content-rich site that is also user-centric. No one does that better than NavigationArts.” 

Susan Fisher Sterling, Museum Director, National Museum of Women in the Arts


High-quality content is the backbone of websites and intranets. Through user research, analysis of goals, and the application of best practices, our content strategists and information architects help organizations develop content and strategies that fit workflows and audience demands.

Clearly defined content governance and stewardship guidelines also help ensure continued success in maintaining and updating a web presence.

Content Strategy Services:

  • Content inventory
  • Content strategy to plan for the creation, approval, and publication of useful, usable content
  • Taxonomies and metadata frameworks for search engine optimization (SEO)
  • Defined content governance models to ensure ongoing site success
  • Staff training on the configuration, maintenance, and extensibility of the CMS architecture
  • Documentation outlining best practices for using the CMS to manage content, including style guidelines

Analytics Blog

Data Driven Content Maintenance

March 25, 2014

Your organization probably tracks your site through an analytics package; here are some ways to leverage your analytics and keep a pulse on your content.

Ignatius Hsu
Business Analyst