NavigationArts.com

our company

Contact Us

Navigation Arts Location Map

Connect

Find out more about our consulting services. McLean. Boston. New York.

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

State Department

A new site for the State Department guides journeys across the globe.

Design

Portfolio_Water

Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Webinar

Nicole Dingess

What is UX?

UX should be in your digital vocabulary, but do you fully understand its significance?

Search

Content Strategy

“We are passionate about our mission and want to make sure that visitors engage with our unique message of ‘equity for women through excellence in the arts.’ The key is to create a content-rich site that is also user-centric. No one does that better than NavigationArts.” 

Susan Fisher Sterling, Museum Director, National Museum of Women in the Arts


High-quality content is the backbone of websites and intranets. Through user research, analysis of goals, and the application of best practices, our content strategists and information architects help organizations develop content and strategies that fit workflows and audience demands.

Clearly defined content governance and stewardship guidelines also help ensure continued success in maintaining and updating a web presence.

Content Strategy Services:

  • Content inventory
  • Content strategy to plan for the creation, approval, and publication of useful, usable content
  • Taxonomies and metadata frameworks for search engine optimization (SEO)
  • Defined content governance models to ensure ongoing site success
  • Staff training on the configuration, maintenance, and extensibility of the CMS architecture
  • Documentation outlining best practices for using the CMS to manage content, including style guidelines

UX Blog

Shivani Aneja

A Careful Look at Content

Oct 29, 2013

Content Analysis allows you to determine what’s not working, and what is most essential on your site.

Shivani Aneja
Senior Information Architect