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Find out more about our consulting services. McLean. Boston. New York.

What's New

tessco rail


NavigationArts Wins 3 Web Marketing Association Awards for our clients!


Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.




Platinum Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.


Drupal 7 Content Management


NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study


Marriott International

Multisite design creates seamless booking across more than 3,000 properties.




Cutting-edge design to revolutionize the world of user experience.


Content Guide

content migration whitepaper


Give content as much attention as the design, code and testing of your site.

DrupalCon 2015


Webinar: DrupalCon Los Angeles 2015- How Drupal secured the defense sector


Technology Strategy

"Our team creates the technology experience. We look at your entire universe of requirements and select a product set that is usable, friendly, and most importantly intuitive."

Dustin Collis, Partner, Technology Solutions

Web Technology Strategy

A Web Technology Strategy is necessary to balance the lure and promise of shiny new Internet services with the realities of true technology maturity and IT investment constraints. Meeting business goals with web technologies can produce significant returns on investment (ROI) -- but only if the right technologies are used at the right time, with risk-aware planning around procuring, integrating and operating the technologies.

A web strategy must be professionally informed by current standards, practices and working exposure to the newest technologies, service availability, and digital content lifecycle trends.

This is critically important for clients who are:

  • Evolving their web presence to serve more diverse, engaged audiences over a wide range of information channels and platforms
  • Migrating or outsourcing back-end legacy business services to newer, web-enabled versions
  • Enabling their websites with data visualization features for real-time exposure, consumption and monetization of corporate digital assets.

Our Web Technology Strategy services include:

  • Business and Technology Requirements Definition
  • Assessment of Corporate Technical Readiness
  • Web Technology Investment Strategy and Alignment
  • Strategic Digital Technology Roadmap and Enterprise Architecture Alignment
  • Web Technology and Services Assessment and Selection
  • Digital Asset Management

Solution Architecture

To inform and implement a Web Technology Strategy, it is essential to illustrate how the elements of a proposed information technology solution can be integrated. This may require modeling both current and target IT solution architectures from several perspectives -- system, organization, business process, and information. This modeling should be done to a level of detail that will sufficiently mitigate risk and gain program-wide consensus -- as well as comply with enterprise architecture or other IT governance constraints.

Initial planning and scoping may start with a solution delivery plan during a discovery and planning phase, to pave the way for a detailed project plan, a high-level solution architecture, an IT cost estimate and relevant IT services agreements.

Next, more detailed solution architecture and system design models may be needed to finalize the decisions required to approve and develop the IT solution. The solution architecture may address sub-system or technology-specific decisions ranging from security protocols, web service methods and platform availability, to data, storage, and networking architectures.

Software Evaluations

Selecting the right platform for any web experience is a critical step in enabling the user experience. At NavigationArts, we know that the technology experience for developers and web editors is just as important as the one in which customers engage daily - which is why we keep all user roles and audience types in mind when making software selections.

Considering that there are hundreds of CMS products, dozens of analytics tools, and an ever-growing number of social platforms and services, e-commerce engines, search tools, and CRM products – the time spent selecting the right tools for your solution is a wise investment.

Our software evaluation services include:

  • Evaluation and selection of CMS, search, and other third party installed software and licensing models
  • Identification and prioritization of business, technical and service requirements
  • Evaluation and selection of third-party online services and service agreements

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