"The customer experience imperative is clear. Organizations must create connected digital content experiences across all of the channels they manage. Successful deployment of these tools requires true expertise and, most of all, experience. Selecting the right service provider to help deploy these solutions can make or break an organization’s plan.”
Cathy McKnight, Partner and Principal Analyst Digital Clarity Group
Web Engagement Technologies
An exceptional digital experience requires the right implementation partner using the right tools. As part of comprehensive web initiatives we integrate third party products and applications into enterprise web experiences. We create seamless and satisfying customer experiences by employing e-commerce solutions, search applications, social networking platforms, and more. We help our clients mine customer intelligence and create efficiencies by integrating analytics and CRM databases. Popular third party services and social media communities are constantly changing, so a user interaction design that successfully delivers business value must respond to, yet insulate itself from this churn.
Effective site search is an indispensable tool that allows site visitors to explore content, products, and services on their own terms. Providing accurate search results for users translates into repeat visits, increased traffic, page views, and time spent on the site.
NavigationArts takes a user-centered approach to search, understanding the needs and expectations of users before implementing search. We have extensive experience selecting and implementing industry leading search tools. User research, web analytics, and a heuristic assessment are important ways to benchmark how site search functionality is performing and where there is clear room for improvement.
Social media communication has become an intrinsic part of the dialogue between a business and its users. Identifying the right social platforms to use, integrating these systems, and making the experience as seamless as possible requires an in depth understanding of the social marketplace.
The rapid adoption of mobile platforms makes a mobile presence essential for any business. NavigationArts designs and builds with a user-centered approach whether the goal is a mobile version of a site or a mobile application. A well-implemented mobile presence brings information to users where and when they need it. A great mobile app can extend a customer's experience well beyond a business's walls. We build mobile applications for the leading operating systems in the marketplace.
Web analytics are critical to measure and understand users and the varied methods by which they arrive and travel through a website. Analytics implementation involves embedding dynamic code into the page to track page views, user paths, and general information about the site such as load time, site uptime, and other data points. This feedback enables our clients to maintain and continually improve upon a dynamic user experience.
Customer Relationship Management (CRM)
An integrated CRM tool connects the data and analytics captured from websites with an existing customer database. This connection creates efficiencies while uncovering invaluable information about customers. NavigationArts is highly experienced at integrating a variety of market leading CRM tools.