"How would your business change by managing multiple sites and brands with a single system? At NavigationArts, we uncomplicate the web."
Caroline Mullen, Director of Marketing
Effective brand and site management under a single CMS does much more than create clear marketing consistency across a family of websites; it leads to aggressive and often immediate internal cost reductions. Streamlined CMS management centralizes content control with a single web team, provides a master framework that can be used by the marketing departments across all brands, decreases the need for separate software licenses, and improves training quality and speed.
Fortunately as the web evolved, so did the systems that maintain them. Enormously powerful platforms like Sitecore CMS, Drupal, and Adobe CQ5 are capable of synthesizing massive amounts of content for smooth transitions between all internal and external extensions of an enterprise.
Our Multi-Site Services Include:
- Digital architecture strategy to plan the consolidation and management of multiple sites
- Brand strategy to support multi-brand ambitions
- System architecture with consistent navigation
- CMS implementation and custom development
- Standards and guidelines to ensure consistent brand performance
Over the last decade, many companies expanded their web presences rapidly and often haphazardly, believing that the more digital space they occupied, the better their chance for success. Now those same companies are dealing with the repercussions of loose governance and attempting to find an overarching solution to an overabundance of individually controlled websites. In fact, it is not uncommon for clients to approach us with over 300 discrete websites all touting the same brand name yet completely lacking in visual and architectural consistency. This is what makes reining in brands one of the most complex issues organizations face today.