NavigationArts.com

our company

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Find out more about our consulting services. McLean. Boston. New York.

What's New

tessco rail

#Winning

NavigationArts Wins 3 Web Marketing Association Awards for our clients!

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

Marriott

Marriott International

Multisite design creates seamless booking across more than 3,000 properties.

Design

Portfolio_Water

Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Content Guide

content migration whitepaper

Download

Give content as much attention as the design, code and testing of your site.

Sitecore Saves

Dustin Collis

Watch

Webinar: 8 Principles of Content Strategy & Enterprise Architecture

Search

Multisite management

"How would your business change by managing multiple sites and brands with a single system? At NavigationArts, we uncomplicate the web."

Caroline Mullen, Director of Marketing


Effective brand and site management under a single CMS does much more than create clear marketing consistency across a family of websites; it leads to aggressive and often immediate internal cost reductions.  Streamlined CMS management centralizes content control with a single web team, provides a master framework that can be used by the marketing departments across all brands, decreases the need for separate software licenses, and improves training quality and speed.

Fortunately as the web evolved, so did the systems that maintain them. Enormously powerful platforms like Sitecore CMS, Drupal, and Adobe CQ5 are capable of synthesizing massive amounts of content for smooth transitions between all internal and external extensions of an enterprise.


Our Multi-Site Services Include:

  • Digital architecture strategy to plan the consolidation and management of multiple sites
  • Brand strategy to support multi-brand ambitions
  • System architecture with consistent navigation
  • CMS implementation and custom development
  • Standards and guidelines to ensure consistent brand performance

Over the last decade, many companies expanded their web presences rapidly and often haphazardly, believing that the more digital space they occupied, the better their chance for success. Now those same companies are dealing with the repercussions of loose governance and attempting to find an overarching solution to an overabundance of individually controlled websites.  In fact, it is not uncommon for clients to approach us with over 300 discrete websites all touting the same brand name yet completely lacking in visual and architectural consistency.  This is what makes reining in brands one of the most complex issues organizations face today.