Enterprise Websites
"An organization's website has become its primary vehicle to attract, communicate with, support, and retain customers."
Leo Mullen, CEO
NavigationArts designs and builds enterprise websites for all industries to achieve key organizational goals such as improved demand generation and lead tracking, increased e-commerce revenue, and effective information management and communication. We begin all enterprise web projects with a robust digital strategy and requirements gathering phase, taking into account business goals as well as user needs and trends.
Our Enterprise Websites:
- Synthesize multiple brands and sub-brands under a unified CMS
- Streamline sales conversions
- Improve demand generation, lead tracking, and e-commerce
- Integrate with legacy or third party applications for a seamless experience
- Provide reporting and web analytics for continual improvement
- Are maintained by marketing departments rather than IT departments
Thoughtful digital interaction design is a critical factor in meeting user needs and expectations, improving conversion rates, and increasing cross-sell and up-sell opportunities. Our digital interaction designers shape the users’ experiences as they interact with sites to help them accomplish tasks and objectives. We balance psychological, social, and cultural factors against the technical and economic realities of the system. We simplify online transactions by reducing the number and complexity of steps in any given process, whether for e-commerce, communication, or community-building. We optimize page elements to be more dynamic within the browser, simplifying the user experience wherever possible.
Our developers take the same user centered approach when building enterprise websites, architecting sites that are easy to maintain from both a developer and content editor perspective. Our approach enables websites to be owned by marketing departments, whose members are on the forefront of business development and who are responsible for timely and engaging content. We implement robust content management systems that allow for profound flexibility, unified experiences across multiple platforms or websites, and easy to build and edit interfaces. Our team of talented developers remain technology agnostic in our software selection process, yet maintain partnerships with several best of breed enterprise content management and enterprise search companies who share our vision and Web 2.0 capabilities.
Interactive Marketing and Demand Generation Websites
Effective interactive marketing and demand generation relies on a well-designed website at the heart of an extended, coherent 'buying experience,' that spans search engines, social media feeds, events, and sales discussions. NavigationArts designs demand generation websites that target buyers at distinct stages and move them through the sales funnel. From new visitors learning about the product category to long term evaluators ready to make a decision, the website must serve informative and persuasive content with clear calls to action. We implement the tools for content personalization and prospect tracking, tied to the organization’s customer relationship management system (CRM) and marketing management software.
Our demand generation and interactive marketing services include:
- Design and build of demand generation websites for search engine optimization (SEO)
- Integration of social media and marketing initiatives
- Implementation of enterprise analytics software
- Integration of a third party CRM, marketing, and email systems
E-Commerce Websites
E-commerce is increasingly becoming the preferred avenue of purchase across many industries. The user experience of an e-commerce site is an especially important differentiating factor, the success of which can have a profound economic impact on an organization’s bottom line. In our work with some of the largest players in the e-commerce space, we have found that a successful experience relies as much on functionality as it does unique design and cohesive branding.
Regardless of industry, successful websites share similar attributes:
- Brand differentiating design
- Product emphasizing visuals
- User-friendly and intuitive navigation structure
- Straightforward search and filtering options
- Personalization options for individual users
The organizational impact of successful e-commerce websites include:
- Increased revenue through the web
- Decreased demand on call centers
- Increased opportunities for up-sell and cross-sell