Enterprise CMS
"How would your business change by managing multiple brands and web content with a single system? At NavigationArts, we uncomplicate the web."
Dustin Collis, Managing Director, Development
Enterprise Web Content Management Systems (CMS) have evolved markedly over the last few years, providing the foundation for never before seen flexibility and extensibility. Our experienced technologists use these ever improving platforms to create systems that transform organizations' ability to use the web efficiently and easily to create new opportunities for business.They manage vast amounts of content and data, distributing and publishing locally and globally to hundreds of sites and sub-sites.
When equipped with a flexible and usable CMS, organizations have the tools to out-perform their competition by managing their own content, keeping it relevant, and reacting to market changes nimbly and quickly.
Our Enterprise Content Management Systems:
- Provide easy to edit and publish interfaces
- Establish publishing workflows for multiple authors and roles
- Deliver multiple brands and sub brands through a single CMS
- Integrate with 3rd party systems, including CRMs and social media platforms
- Provide robust analytics for testing and optimization
- Allow for personalization and content targeting
Selecting the right CMS requires an in depth understanding of requirements, technology stacks, and implementation details. While NavigationArts is agnostic in our selection process, we do have a select set of partners with whom we have specialized skill sets and intimate knowledge of their products.
Our CMS Partners Include:
Should a CMS not be one of our partners, we have engineers who specialize in CMS development and are ready to tackle any challenge.
Multi-Brand Management
Over the last decade, many companies expanded organically alongside the web, believing that the more digital space they occupied, the better their chance for success. Now those same companies are dealing with the reprecussions of loose governance and attempting to find an overarching solution to a large sea of individually controlled websites. In fact, it is not uncommon for clients to approach us with over 300 discordant websites all touting the same brand name yet completely lacking in visual and architectural consistency. This is what makes reigning in brands one of the most complex issues organizations face today.
Fortunately as the web evolved, so did the systems that maintain them. Enormously powerful platforms like Sitecore CMS, Drupal, and CQ5 are capable of synthesizing massive amounts of content for painless transitions between all internal and external extensions of an enterprise.
Effective brand management under a single CMS does much more than create clear marketing consistency across a family of websites; it leads to aggressive and often immediate internal cost reductions. Streamlined CMS management decreases job redundancies by centralizing content control with a single web team, provides a master framework that can be used by the marketing departments across all brands, decreases the need for separate software licenses, and improves training quality and speed.
For real estate giant Mid-America Apartment Communities (MAA), we aggregated 158 disparate sites into a single instance of Sitecore CMS. Our developers customized the Sitecore platform for architectural and visual consistency, enabling apartment seekers to have the same web experience, regardless of location of search.
Whether creating a site from scratch or improving upon an existing CMS, our skilled developers design and build best of breed intranets, extranets, websites, and portals. We create easy to edit and publish interfaces, and provide the foundation for organizational growth and evolution.
Our CMS Services Include:
- CMS software evaluations and recommendations to match requirements, skill sets, and budget
- Implementation and development of leading web enterprise CMS technologies
- Integration with third party resources such as blogs, wikis, member databases, and email marketing software
- Documentation, training, and support
- Content governance policies to drive content development & migration plans
- Content migration