Web Strategy

• Brand Positioning
• Business Needs Analysis
• Competitive Analysis
• Web Technology Strategy

Brand Positioning

A brand positioning assessment can clarify and prioritize core attributes of the brand to ensure a positive aesthetic experience online. NavigationArts specializes in developing sub-brands for new lines of business or products, and establishing brand standards that prevent the degradation of user experiences as sites evolve and grow.

Services include:

• Creating an effective and extensible online brand architecture
• Establishing standards to ensure consistent branding
• Documentation of standards in visual style guides
• Sub-branding for new products