User Experience
Information Architecture
Information architecture (IA) defines the proposed structure of a Web site. It includes the organization and labeling of content and functionality to support findability and usability. The information architect seeks to clearly identify the roles and goals of the most important audiences for the site, and design a site to match and exceed their expectations.
NavigationArts’ information architects translate the concepts defined in the Web strategy into site features, navigation schemes, and content plans. This approach ensures that the strategy defined at the start of the project is the foundation of the site design.
Services include:
- Structuring information and functionality for easy access
- Designing effective navigational systems and taxonomies
