Technology
Site Search
Effective site search is an indispensible tool that allows site visitors to explore content, products, and services – literally on their terms. Providing accurate search results for users translates into repeat visits, increased traffic, page views, and time on site. NavigationArts takes a user-centered approach to search, understanding the needs and expectations of users before implementing search. User research, Web analytics, and a heuristic assessment are great ways to benchmark how site search functionality is performing and where there is clear room for improvement.
NavigationArts’ experienced search installers identify best bets, synonyms, the reporting process, and configure appropriate collections pointing at specific content.
Services include:
- Installation and configuration of leading site search tools
- Customization of the interface for search results pages
- Identifying best bets, synonyms, and the reporting process
- Configuring appropriate collections for fast, effective searches of internal content