Aligning a client’s Web experience with its business strategy is a core focus at NavigationArts. Web users demand an intuitive online experience consistent with brand expectations and offline interaction, making a complementary, user-centered Web strategy more important than ever.

Our cross-industry experience helps us expose deficiencies in current Web implementation, create strategic visions, and develop achievable plans for remediation and growth. The depth and breadth of our experience provides proven strategies in a variety of sectors, including financial services, education, energy, retail, publishing, and technology services.

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Internet business strategy

• Streamline and Web-enable relevant business processes
• Manage Web issues horizontally across business silos
• Assess technical readiness to evolve applications or data repositories

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Web brand strategy

• Leverage the Web for competitive differentiation and branding
• Create an effective and extensible online brand architecture

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Requirements definition

• Guide design and development with clearly-defined business, user, and technical requirements

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Governance

• Manage sites more effectively with processes and guidelines
• Ensure adherence to brand, validation, and accessibility standards
• Build effective Web teams with staffing plans