To be successful online, you must first identify and understand your users. What are their characteristics? What are their needs and expectations for your site? What behaviors do they exhibit while navigating through your site? NavigationArts’ user research practice supports all our project engagements and is also offered as a stand-alone service for investigation, assessments, and independent testing.

As an integral part of the NavigationArts’ user-centered design process, user research allows us to identify, understand, and validate the user experience. In every project, we configure the approach to the client's specific needs using a variety of analytical tools, each providing unique insight.

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Usability testing

• Site observation, testing, and analysis to determine existing roadblocks to performance
• Evaluation of existing or new systems for remediation or validation

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User analysis

• Methodologies include individual user interviews, focus groups, user surveys, contextual interviews, task analysis, and card sort exercises.

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Heuristic assessment

• Expert assessment using user experience best practices
• Web site audits to support strategic initiatives or site redesigns
• Validation of compliance with accessibility standards

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Web analytics

• Gaining insight into user behavior through Web site usage analysis
• Consulting to integrate Web analytics into ongoing site operations and identify key business performance indicators