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Find out more about our consulting services. McLean. Boston. New York.

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jwa-rail

Site Launch!

Jewish Women’s Archive shares Jewish history with enhanced user experience.

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

Marriott

Marriott International

Multisite design creates seamless booking across more than 3,000 properties.

Design

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Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Content Guide

content migration whitepaper

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Give content as much attention as the design, code and testing of your site.

What is UX?

Nicole Dingess

Watch

UX should be in your digital vocabulary, but do you fully understand its significance?

Search

Charlotte.com 

NewsworthyThe Charlotte Observer

With a cluttered site that prevented coherent navigation, the Charlotte Observer needed a redesign to restructure news articles, augment the flow of information, and to distinguish the newspaper as its own brand entity within the market.

Awards

Winner of the Web Marketing Association's Best Newspaper Website of 2009


The Challenge

Editorial design on the web presents one of the biggest challenges for newspapers today. When the Charlotte Observer approached NavigationArts, they were dealing with a clunky, difficult-to-navigate site, with little appeal to the increasing numbers of digital-only consumers.


The Solution

The goal of the website redesign was to reflect the the Observer's physical quality in a digital setting while specifically focusing on information around the Charlotte community.


Project Results Included:

  • Separating the Observer's multiple reader lanes - which at the outset included a combination newspaper website and vacation/destination portal - by changing the URL from www.charlotte.com to www.charlotteobserver.com
  • Restructuring the homepage from a sea of links to a system of navigation content prioritization with top and sub navigation
  • Clarifying the homepage by limiting it to a fixed number of stories
  • Focusing on multimedia content with the design of an elegant widget to showcase video clips and pictures
  • Enabling user-generated content capabilities to connect the Observer's community of readers
  • Dynamic jQuery-enabled (JavaScript) front-end with slide shows, tabbed controls, and other modern widgets
  • Implementing a CSS-based layout

The Client

The Charlotte Observer is an award-winning newspaper based in Charlotte, North Carolina and owned by the McClatchy Company. It is the most widely circulated newspaper in North Carolina and South Carolina.

 

 

Catholic University
The Phillips Collection