case studies: PFC Energy
Awards
Sitecore North American Best Energy Site of 2011
"Clients are thanking us for providing a platform that lets them understand, use, and integrate the full range of our analysis on different topics, sectors, companies and geographies.”
Robin Knight, Marketing Manager at PFC Energy
Client
PFC Energy is a leading international consultancy to the oil and gas industry with over 30 highly differentiated subscription services.
Challenge
Transform PFC Energy's business paradigm: evolve from print and PDF subscriptions to a digital platform capable of supporting cross-disciplinary search.
Create an infrastructure capable of:
Supporting a proliferation of service offerings
Unearthing, monetizing and promoting intellectual property
Faceted search
Cross-marketing services on the public-facing and subscription sites
Digital Strategy
Over the year-long, multidisciplinary project, NavigationArts helped PFC Energy implement a game-changing electronic platform aimed at improving their customers' online experience and cross-promoting their services.
Core elements of the Digital Strategy included:
- Context: tying individual promotional content to a larger context
- Relevancy: allowing users to move between end pieces of content to fully explore a topic
- Structure: streamlining content for consumption and perception of timeliness
- Personalization: facilitating self-service and increased personalization
- Lead Generation: developing content pathways and enticements throughout the site to engage clients and prospects
- Data: including data and analysis into the search index for increased exposure
- Branding: implementing a bold, immersive, forward-thinking visual design
Enterprise CMS
PFC Energy needed a CMS powerful and flexible enough to allow for complex integrations with third party enterprise software.
Enter: Sitecore, which provides an easy-to-use tool for PFC Energy to manage more than 20,000 pieces of content, with more than a dozen business users adding content daily.
Enterprise Search
PFC Energy had a unique opportunity to revolutionize its business by improving the ease with which subscribers can find relevant information.
Enter: Coveo Enterprise Search, which powers the faceted search at the heart of the content experience. Clients can search for relevant content through a variety of characteristics, such as company, country or topic.
Other Highlights
Integration of additional third-party systems, including:
- Salesforce.com: Enables site authentication and user self-service
- ExactTarget Email Marketing Management: Draws customer lists from Salesforce.com and content from Sitecore.
- Sitecore Online Marketing Suite (OMS): Captures custom analytics.
For a more detailed look at our work with PFC Energy, including technical highlights, download the full case study.