case studies: NASDAQ
Industry
Financial Services
Client
NASDAQ is the largest U.S. electronic stock market and second largest stock exchange in the world.
Challenge
Redesign and consolidate NASDAQ's three principle websites. Develop a user experience that:
- Unlocks siloed content
- Enables marketing to target content to unique audience segments
- Creates a single informed point from which to access all sites
- Provides an overall consistent UX that helps users understand NASDAQ's products and services
Solution: Digital Strategy
Overall strategy for the new NASDAQ website began with the creation of a single homepage to serve as the primary point of entry for all audiences. NavArts' Information Architects then developed a dual navigation system:
- Audience-based: enable users to quickly understand NASDAQ's value proposition
- Topic-based: enable individual users to develop a comprehensive understanding of NASDAQ's products, services, structure, and governance
For a more detailed look at our work with NASDAQ, download the full case study.