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Find out more about our consulting services. McLean. Boston. New York.

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UXPA

How to Create Award-Winning UX Portfolios and Case Studies

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Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

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NavArts brings proven process and UX skills to the popular open-source platform.

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Case Study

State Department

A new site for the State Department guides journeys across the globe.

Design

Portfolio_Water

Portfolio

Cutting-edge design to revolutionize the world of user experience.

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Nicole Dingess

What is UX?

UX should be in your digital vocabulary, but do you fully understand its significance?

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Nasdaq 

Bull!NASDAQ

NASDAQ is the largest United States electronic stock market and second-largest stock exchange in the world. See how NavArts helped redesign and consolidate NASDAQ's three principal websites into a user-friendly experience, enabling marketing to target content to unique audience segments.

The Challenge

NASDAQ approached NavigationArts for a coordinated redesign and consolidation of its three principal websites. At the time of the engagement, NASDAQ was struggling with:

  • A decentralized, siloed web configuration
  • Content and functionality specific to each site, with little material targeted toward unique audience segments
  • Lack of unity among sites, and lack of a single informed point from which to access all sites
  • An inconsistent user experience that prevented users from understanding NASDAQ and the products and services available to them

 Project Results Included:

  • Created a consistent user experience for all audience segments
  • Enabled content reuse across all NASDAQ web properties
  • Enhanced product up-sell and monetization of site content
  • Aligned NASDAQ digital strategy with overarching business strategy
  • Developed a complex template system with extensive reuse of images and CSS classes
  • Simplified integration with legacy CMS through dictation of page layout, template and content class


The Solution

The overall strategy for the new NASDAQ website began with the creation of a single homepage to serve as the primary point of entry for all audiences. NavigationArts' information architects then developed a dual navigation system:

  • Audience-based, which enables users to quickly understand NASDAQ's value proposition
  • Topic-based, which enables individual users to develop a comprehensive understanding of NASDAQ's products, services, structure, and governance


The Client

Founded in 1971, NASDAQ is the largest U.S. electronic stock market and second largest stock exchange in the world.

 

 

MTA
MTA iPad Application

MTA

An iPad powered interactive exhibit serves as the centerpiece for the MTA’s Community Information Center.

National Aquarium

National Aquarium

Utilizing web and mobile platforms to expand access to information and education.