case studies: Merkle Inc.
Industry
Professional Services
Client
Merkle Inc. is the nation’s fastest-growing customer relationship marketing (CRM) agency, influencing more than $5 billion of marketing decisions annually for Fortune 1,000 companies and leading nonprofits.
Challenge
Merkle's content management system could not support the company's proliferation of services, resulting in a web presence that fell significantly short of reflecting the company's capabilities.
Solution
Merkle needed a CMS that would synthesize content, provide an interactive site experience, and allow its marketing department to easily update and reuse content.
Enter: Drupal 7, the latest iteration of the open source CMS Drupal. Combining Drupal 7's deep content management and customization features with user-centered information architecture, NavigationArts created a powerful platform that integrates all of Merkle's marketing activities.
For a more detailed look at our work with Merkle, including technology highlights, download the full case study.