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Find out more about our consulting services. McLean. Boston. New York.

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jwa-rail

Site Launch!

Jewish Women’s Archive shares Jewish history with enhanced user experience.

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

Marriott

Marriott International

Multisite design creates seamless booking across more than 3,000 properties.

Design

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Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Content Guide

content migration whitepaper

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Give content as much attention as the design, code and testing of your site.

What is UX?

Nicole Dingess

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UX should be in your digital vocabulary, but do you fully understand its significance?

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MD Anderson Cancer Center 

Making Cancer HistoryMD Anderson

A new website focuses on guiding patients through each life-changing phase of their cancer treatments, pre-appointment, diagnosis, and recovery stages. The Patient Care Essentials section helps patients prepare for first appointments, manage treatment, and find support resources.

Awards

Winner of the Web Marketing Association's Health Care Standard of Excellence
Winner of Interactive Media's Medical Best in Class


The Challenge

The University of Texas MD Anderson Cancer Center's website was failing to serve as a crucial medium for patient support and guidance, particularly in the pre-appointment, diagnosis, and recovery stages.


The Solution

NavigationArts began the strategic redesign with a variety of user research activities. During one-on-one and group interviews, patients and their families talked about the journey from cancer diagnosis, to treatment and recovery, and what they were looking for on the MD Anderson Cancer Center website to guide them.

The interviews lead to a new section called Patient Care Essentials. The section includes Your First Appointment, Managing Your Treatment, and Getting Support, and facilitates new patients’ initial contact with the institution and shepherds them through the treatment process.


Project Results Included:

  • User-centered site structure that provides intuitive pathways to information
  • Interaction flows for key transactional activities
  • Comprehensive plan for content reuse based on audience needs
  • Brand-building user interface design, including several alternative creative approaches
  • XHTML and CSS development to support the Percussion CMS Implementation

The Client

MD Anderson's mission is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees and the public.

 

 

Math Bottom

Mathematica

A user friendly intranet helps Mathematica leverage 45 years of research and their vast in-house expertise to increase productivity and improve internal communications.

Merkle

Merkle Inc.

Fastest-growing CRM agency adopts Drupal 7 platform to dynamically manage and customize real-time content delivery.