Making Cancer HistoryMD Anderson
A new website focuses on guiding patients through each life-changing phase of their cancer treatments, pre-appointment, diagnosis, and recovery stages. The Patient Care Essentials section helps patients prepare for first appointments, manage treatment, and find support resources.
Winner of the Web Marketing Association's Health Care Standard of Excellence
Winner of Interactive Media's Medical Best in Class
The University of Texas MD Anderson Cancer Center's website was failing to serve as a crucial medium for patient support and guidance, particularly in the pre-appointment, diagnosis, and recovery stages.
NavigationArts began the strategic redesign with a variety of user research activities. During one-on-one and group interviews, patients and their families talked about the journey from cancer diagnosis, to treatment and recovery, and what they were looking for on the MD Anderson Cancer Center website to guide them.
The interviews lead to a new section called Patient Care Essentials. The section includes Your First Appointment, Managing Your Treatment, and Getting Support, and facilitates new patients’ initial contact with the institution and shepherds them through the treatment process.
Project Results Included:
- User-centered site structure that provides intuitive pathways to information
- Interaction flows for key transactional activities
- Comprehensive plan for content reuse based on audience needs
- Brand-building user interface design, including several alternative creative approaches
- XHTML and CSS development to support the Percussion CMS Implementation
MD Anderson's mission is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees and the public.