case studies: LandScope America
Awards
Web Marketing Association's Environmental Standard of Excellence in 2009
Client
LandScope America is an online resource for the land-protection community and the public. By aggregating maps,data, photos, and stories about America’s natural places, LandScope informs and inspires conservation.
Challenge
LandScope's mission is to incite public action. But without a way to effectively depict critical conservation information, LandScope was unable to drive user action beyond passive consumption.
Solution: Custom Application
NavigationArts built a custom map viewer application to serve as the central navigation device on the site. Using the tool, visitors can:
- Explore conservation issues on the national, state, and local levels
- Search by conservation themes and priorities, such as threats to specific wildlife and ecosystems
- Overlay multiple data layers
- Design, print, and share maps
- View geo-referenced photos, videos, and stories
Project Results Included:
- Usability testing of live beta release
- Naming, branding, and creation of a visual identity for LandScope America
- Website development in Percussion CMS and application development using custom Java
For a more detailed look at our work with LandScope America, including technical highlights, download the full case study.