Goal! D.C. United
A new, immersive design for the nation's most successful soccer team replicates the game-day experience online and provides seamless access to information. By increasing visitor dwell time by 300 percent, D.C. United improved its ticket sales and online revenue substantially.
Winner of the Web Marketing Association's Outstanding Website in 2009
"NavigationArts has been an invaluable partner in helping firmly establish our digital media presence. They understand our brand, what we’re trying to accomplish, and provided the advice and services necessary to help us achieve both."
Doug Hicks, VP of Communications for D.C. United
D.C. United was not effectively reaching its constituents through the web. Fans struggled to find information on game schedules, tickets purchases, and basic roster information. D.C. United needed a website that promoted the team and sport in the region, and matched the prestige of the United name.
User research revealed that D.C. United fans wanted compelling content, web interaction, and easier access to the team’s game schedule. The new visual design replicates the game-day experience. Its immersive, sleek design removes clutter to let users cut through the site to the information they want.
Previously, NavigationArts designed and built Behind the Badge, the D.C. United blog. The blog has quickly become the go-to spot for the club’s most ardent supporters, as well as the place for new fans to learn about the unique individuals that make up United.
Project Results Included:
- Enhanced video presentation
- Content aggregation from mainstream news outlets and other fan blogs
- A schedule widget for quick search and ticket purchases
Headquartered in the nation's capital, D.C. United is the most successful professional soccer organization in the United States. Since its founding in 1994, United has won four Major League Soccer Cup Championships and two U.S. Open Cups.