NavigationArts.com

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Find out more about our consulting services. McLean. Boston. New York.

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jwa-rail

Site Launch!

Jewish Women’s Archive shares Jewish history with enhanced user experience.

Solutions

Thinking Big

Clark Construction

Digital Innovation

Reimagining how our clients can do business in the digital world.

Thinking Small

University Website Design

Mobile & Responsive

A responsive design approach engages users wherever they are. Web. Tablets. Mobile.

User Experience

Left Brain

PFC Energy

Critical Thinking

User-centered digital strategies help our clients surpass their competition.

Right Brain

National Aquarium

Immersive Design

Exciting and memorable visual experiences guide users through digital channels.

Technology

Sitecore

sitecore

Certified Partner

NavArts is one of only 7 Sitecore partners in the USA with 4 or more certifications.

Drupal

Drupal 7 Content Management

Open-Source

NavArts brings proven process and UX skills to the popular open-source platform.

our work

Case Study

Marriott

Marriott International

Multisite design creates seamless booking across more than 3,000 properties.

Design

Portfolio_Water

Portfolio

Cutting-edge design to revolutionize the world of user experience.

Insights

Content Guide

content migration whitepaper

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Give content as much attention as the design, code and testing of your site.

What is UX?

Nicole Dingess

Watch

UX should be in your digital vocabulary, but do you fully understand its significance?

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D.C. United 

Goal! D.C. United

A new, immersive design for the nation's most successful soccer team replicates the game-day experience online and provides seamless access to information. By increasing visitor dwell time by 300 percent, D.C. United improved its ticket sales and online revenue substantially.

Awards

Winner of the Web Marketing Association's Outstanding Website in 2009


"NavigationArts has been an invaluable partner in helping firmly establish our digital media presence. They understand our brand, what we’re trying to accomplish, and provided the advice and services necessary to help us achieve both."

Doug Hicks, VP of Communications for D.C. United


The Challenge

D.C. United was not effectively reaching its constituents through the web. Fans struggled to find information on game schedules, tickets purchases, and basic roster information. D.C. United needed a website that promoted the team and sport in the region, and matched the prestige of the United name.


The Solution

User research revealed that D.C. United fans wanted compelling content, web interaction, and easier access to the team’s game schedule. The new visual design replicates the game-day experience. Its immersive, sleek design removes clutter to let users cut through the site to the information they want.

Previously, NavigationArts designed and built Behind the Badge, the D.C. United blog. The blog has quickly become the go-to spot for the club’s most ardent supporters, as well as the place for new fans to learn about the unique individuals that make up United.


Project Results Included:

  • Enhanced video presentation
  • Content aggregation from mainstream news outlets and other fan blogs
  • A schedule widget for quick search and ticket purchases


The Client

Headquartered in the nation's capital, D.C. United is the most successful professional soccer organization in the United States. Since its founding in 1994, United has won four Major League Soccer Cup Championships and two U.S. Open Cups.

 

 

College Board

College Board

A socially enabled, user-centered intranet brings collaboration front and center.

University Website Redesign

Drexel University

A responsive design approach engages students wherever they are - on the web, tablets, or mobile devices.