College Summit launches new Web site by NavigationArts

MCLEAN, VIRGINIA, November 29, 2006 — College Summit, an organization dedicated to transforming America’s low-income communities through increased college enrollment, today announced the launch of a new Web site designed and built by NavigationArts. McLean-based NavigationArts, a leading user experience design consultancy, architected the site to reflect College Summit’s emphasis on clear, persuasive communication.

"As a company whose mission is to expand access and exposure to information, College Summit needed a site particularly rich in communication tools and clear pathways for many types of users," said Leo Mullen, CEO of NavigationArts. "This online experience, with functionality such as donation and volunteer application, will help College Summit better fulfill its educational mission."

About NavigationArts

NavigationArts (www.navigationarts.com) is a strategic consultancy that provides Internet strategy, usability, information architecture, interface design, and development services. The firm applies its expertise to optimize the online user experience, driving business value for marketing, communications and commerce.

About College Summit

College Summit started in 1993 at a low-income teen center in Washington, D.C. While at Harvard for graduate school, teen center director J.B. Schramm had seen that admissions officers were hungry for low-income talent. But in his experience, many talented low-income students did not attend college because they lacked the "know-how" and support senior year that the students whose parents had gone to college enjoyed.

Tired of seeing students "graduate" from his teen center to the street, Schramm became determined to help admissions offices see students the way he saw them. He enlisted the best writing instructor he’d seen in graduate school and the finest urban youth worker he knew. Together they designed a system to help bright, low-income students who, with the right support during the post-secondary transition, could propel their lives (and communities) in a positive direction. Thirteen years later, College Summit has served over 15,000 students and received numerous awards. Visit www.collegesummit.org for more information.