Goodwill Engages NavigationArts for Strategic User Experience Consulting Services

MCLEAN, VA — December 20, 2004 — NavigationArts, a leading user experience design consultancy, today announced that the firm has been selected by Goodwill Industries International to provide information architecture and user experience design services for its web enterprise. Goodwill Industries International is the worldwide organization providing job training and career services for people with workplace disadvantages and disabilities. Their web site (goodwill.org) and several other web properties provide information and learning opportunities to the public and staff at Goodwill organizations around the world.

"Goodwill is a universally recognized brand, and one of the most prominent organizations in community service," said Leo Mullen, Chief Executive Officer of NavigationArts. "We are helping them create an optimized structure and design for their web properties, to enable them serve the needs of a remarkably diverse set of audiences."

"Integrating new and expanding technologies into our daily operations is a key strategy to meet our goal of helping 20 million people move to economic self-sufficiency by 2020,” says George W. Kessinger, President and CEO of Goodwill Industries International. “The support and expertise of NavigationArts, will enhance our ability to carry out Goodwill’s mission of helping people find and keep good jobs.”

"We increasingly rely on the web to communicate with all our stakeholders, including job seekers, donors, shoppers, business and government partners, as well as local Goodwill organizations,” says Steve Bergman, Goodwill Industries International’s Chief Information Officer. “We're looking forward to working with NavigationArts to create a dynamic web design that will meet the needs of our diverse user communities."

NavigationArts (navigationarts.com) is a strategic consultancy providing expert advisory, design and development services that optimize the online user experience for their clients' Internet applications to drive business value for marketing, communications and commerce.

Goodwill Industries International is a network of 207 independent, community-based organizations in the United States, Canada and 22 other countries. Each organization provides job training and career programs to people with disabilities, welfare recipients, low-wage workers and other job seekers. In 2003, more than 616,000 people benefited from Goodwill’s career services.