New Sallie Mae Marketing Mini-Site Developed by NavigationArts Targets Campus Business Customers

MCLEAN, VA — March 27, 2004 — Sallie Mae, the nation’s leading provider of educational funding, today launch a new marketing mini-site on the Web to promote its line of back-office products for schools. The Sallie Mae Business Office Suite website is located at b-suite.com.

The Business Office Suite is a recent extension of Sallie Mae’s line of products and services and is aimed at helping schools become more flexible, responsive and cost effective in administering the business of education.

The Business Office Suite includes solutions for a range of administrative functions at colleges and universities, including the bursar, alumni office, registrar, financial aid and other offices on campus. McLean-based usability consultants NavigationArts were enlisted to develop an effective Internet marketing strategy to reach this wide range of school administrative roles.

SLM Corporation (NYSE: SLM), commonly known as Sallie Mae, manages nearly $95 billion in student loans for more than 7 million borrowers. The company primarily provides federally guaranteed student loans originated under the Federal Family Education Loan Program (FFELP), and offers comprehensive information and resources to guide students, parents and guidance professionals through the financial aid process.

NavigationArts (navigationarts.com) is a strategic consultancy providing expert advisory, design and development services that optimize the usability of their clients’ web sites and the business value of online and offline programs for marketing, communications and commerce.