Taking Federal to the Streets with Mobile
October 4th, 2012
Federal mandates are requiring agencies to put mobile device adoption front and center to their citizen-centric initiatives. Don Bruns discusses how Federal agencies can take a page from the corporate playbook and follow 6 best practices to make killer mobile apps.
By May 2013, agencies are required to have two existing customer-facing services optimized for mobile. But there is a big difference between optimized for mobile, and a great mobile experience. In this on-demand webinar, Bruns shares examples of successes and failures to learn from.
The 6 best practices for killer mobile apps:
- Address the needs of mobile users
- Support the agency mission
- Manage expectations
- Provide repeat value
- Concentrate on core functionality
- Align with content governance strategy
This is a tremendous challenge for agencies and corporations alike, with legacy data systems or multiple content repositories scattered throughout. Truly effective mobile services require a strategy that moves beyond merely porting traditional web content to multiple devices. Agencies and corporations must think about designing mobile service experiences from the citizen in rather than the system out, delivering content and applications optimized according to how their citizens intend to use their devices.