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Jewish Women’s Archive shares Jewish history with enhanced user experience.

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UX should be in your digital vocabulary, but do you fully understand its significance?

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Taking Federal to the Streets with Mobile


October 4th, 2012

Federal mandates are requiring agencies to put mobile device adoption front and center to their citizen-centric initiatives. Don Bruns discusses how Federal agencies can take a page from the corporate playbook and follow 6 best practices to make killer mobile apps.

By May 2013, agencies are required to have two existing customer-facing services optimized for mobile.  But there is a big difference between optimized for mobile, and a great mobile experience.  In this on-demand webinar, Bruns shares examples of successes and failures to learn from.

The 6 best practices for killer mobile apps: 

  • Address the needs of mobile users
  • Support the agency mission
  • Manage expectations
  • Provide repeat value
  • Concentrate on core functionality
  • Align with content governance strategy

This is a tremendous challenge for agencies and corporations alike, with legacy data systems or multiple content repositories scattered throughout. Truly effective mobile services require a strategy that moves beyond merely porting traditional web content to multiple devices. Agencies and corporations must think about designing mobile service experiences from the citizen in rather than the system out, delivering content and applications optimized according to how their citizens intend to use their devices.


Don Bruns

by Don Bruns

Managing Director, Federal Solutions



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Whitepaper

Don Bruns

User Analytics and the Federal Web

June 6, 2012

"You can't manage what you can't measure." Data-driven user analytics provide quantitative metrics of success, but that only tells half the story.

Don Bruns
Managing Director, Federal Solutions