News & Events
Freddie Mac Announces Redesign of Corporate Website
November 10th, 2003
Freddie Mac today announced the redesign of its corporate website at FreddieMac.com. The redesigned site incorporates the best web practices and standards to create a new corporate site with improved navigation and content that is easier to find and use.
"Freddie Mac's services and the information we provide have evolved over time, as has the industry within which we work, and our Web site has been enhanced to reflect these changes," said David Palombi, vice president of Corporate & Marketing Communications. "We're committed to meeting our users' needs, and to giving them access to tools and information they require and in the form that best suits them."
The site redesign comes after a year-long series of site user surveys and usability tests to identify the changes most useful to the company's customers and website visitors. The result is a more effective and user-centric site-wide navigation scheme with more direct access to business and consumer content, as well as enhanced web-based business functionality. The new site breaks content into three groups that reflect Freddie Mac's business and mission areas of focus:
- Doing Business with Freddie Mac, including business information, online tools and transaction applications for each of the company's lines of business
- About Freddie Mac, including corporate information, initiatives and news
- Resources for Homeownership, including consumer information on credit and homeownership
In addition, content within About Freddie Mac and Resources for Homeownership has been reorganized and updated to provide users with quick access to current information.
Prior to this redesign, the website won several awards, including the Web Marketing Association's (WMA) "Best Education Website" for the Your Route to Homeownership consumer education online program and the WMA's Standard of Excellence WebAward for the online CreditSmart financial literacy curriculum.
About Freddie Mac
Freddie Mac is a stockholder-owned corporation established by Congress in 1970 to support homeownership and rental housing. Freddie Mac purchases single-family and multifamily residential mortgages and mortgage-related securities, which it finances primarily by issuing mortgage passthrough securities and debt instruments in the capital markets. Over the years, Freddie Mac has opened doors for one in six homebuyers and more than two million renters in America.
About NavigationArts
NavigationArts is a strategic consultancy providing expert advisory, design and development services that optimize the online user experience for their clients' Internet applications to drive business value for marketing, communications and commerce.