News & Events
Attract, Engage, Convert: Optimize Your Web Presence to Drive Business
McLean, VA — April 6th, 2011
Register for the live webinar
Companies are increasingly shifting budget away from traditional advertising, earning better ROI by finding leads online and developing them into quality customers. To do this effectively requires investing across several online activities to create a cohesive buying experience. In this live webinar, NavigationArts' Senior Consultant Mark Davenport shows you how to optimize your activities at each step and bring them together into an effective online marketing and sales funnel:
Attracting qualified website visitors from search engines and social media properties
- Choosing, testing and optimizing for keywords that quality prospects use
- Tuning search results text to drive clicks
- Integrating your social media efforts with your website
Engaging them with relevant content to begin a conversation about their needs
- Segmenting your site into areas that serve the distinct goals of key visitor types
- Speaking in terms of their needs, not yours
Converting them into prospects and customers
- Providing them with relevant, actionable next steps
- Offering incremental next steps that allow them to test the waters
- Measuring end-to-end results, from search engine to sales, to optimize the funnel for the next customer
Register for the live webinar