News & Events
Leading CRM Agency Merkle Launches Refreshed Website
McLean, VA — October 7th, 2011
NavigationArts, a strategic web consultancy, today announced the launch of a refreshed website for Merkle Inc, a customer relationship marketing agency that caters to Fortune 1000 companies. Merkle’s new website (www.merkleinc.com) better fits the sophistication of its services and premiere client roster including many top U.S. and global brands. NavigationArts formulated an enterprise web strategy for Merkle that encompasses its wide array of services and elevates its brand signal via an effective site architecture, visual design, and overall user experience.
NavigationArts collaborated with Merkle to streamline their web content and emphasize their best practices and compelling case studies. The new way in which content is presented provides Merkle with the opportunity to showcase their strategic consulting, data-driven analytics, creative services, and digital solution offerings in the context of the vertical markets they serve. The refreshed website also provides the user with the ability to share content via social media channels.
“It was a pleasure to work with Merkle,” stated Meghan Glasgow, Senior Consultant at NavigationArts. “As a CRM agency, Merkle came to the table with great insight on their audience segments. We were able to collaborate and create a compelling user experience and define the key success metrics. I look forward to tracking and refining the approach to help Merkle maximize the value of their website moving forward.”
The new MerkleInc.com was built in Drupal 7, the latest version of the open source content management system (CMS). This advanced technology platform enables deep content management and customization features. Most importantly, the Merkle Marketing Department can easily update and manage website content via a simple, straightforward interface that has improved workflow efficiences.
“At www.merkleinc.com, marketers can learn more about how CRM disciplines work together across industries to optimize the customer experience, by promoting engagement and facilitating dialog across touchpoints,” said Jeaneen Andrews-Feldman, Vice President of Marketing at Merkle. “As Merkle works to bring CRM into the digital age, it’s important for us to also build online relationships with our own clients. Through our new website, as well as interactive communications, such as blogs, LinkedIn groups, Facebook, and Twitter, we are seeking to share not only our CRM expertise, but also a piece of Merkle’s culture of passion, excellence, and fun with our clients.”
A detailed Merkle case study can be found in the Case Study section of our website.