News & Events
NavigationArts' Kelley McDonald to Deliver API Keynote
Reston, VA — May 12th, 2011
NavigationArts' Director of User Experience Kelley McDonald will be delivering the keynote addess at the American Press Institute (API). API's seminar "Creating the Digital Experience" will focus on developing and optimizing content and advertising for users of digital devices across platforms, engaging audiences in a deeper relationship with the brand, and designing good experiences for users. Attendees will include technologists, new product and revenue developers, content producers, and digital designers. As news organizations expand their offerings from print to websites, smart phones, and tablets, it is critical that they understand why these digital platforms are different and how to facilitate the engagement for each.
For more information visit the American Press Institute website at www.americanpressinstitute.com.