Revealing the Myths & Management Strategies of Social Media

Washington, DC — July 14th, 2010

NavigationArts is proud to sponsor the July Web Managers Roundtable.

When

July 14th, 8:30am to 11:15am

Where

World Resources Institute
10 G Street, NE
Suite 800
Washington, DC 20002

What

Social Studies 301: Revealing the Myths & Management Strategies of Social Media

At Facebook's recent F8 Conference, founder Mark Zuckerberg laid out his plans to turn the internet into "instantly social experiences" & "build a web where the default is social."

Generating the biggest buzz since search, social media may well be the most important challenge facing organizations with a digital presence. But what are the true answers to the questions it poses? Is it simply to tweet as much as possible? To get your boss to blog? To friend the world on Facebook? Is social media merely the next MarCom platform or a new business paradigm?

To find out, we’ve gathered some of the most successful practitioners in the field to explore what these new tools really mean to their organizations. You'll learn how they are leveraging social media, what their audiences have taught them, and how that shake-up has changed their plans for what's next. Our panel will discuss creating a comprehensive strategy and a realistic actionable, tactical plan, and exchange views on your most pressing questions: What are the crucial success measures? What are the key privacy and brand dilemmas? Who are the appropriate stakeholders and how do you achieve their buy-in? How do you budget resources, forecast your ROI, and analyze results? And how do you adjust plans midstream and report progress when it includes learning what didn’t work? 



From their operational, organizational and financial strategies to the insights provided by their own case studies, our panel will offer their wisdom as well as their social media passions and precautions in a conversation about where these new mediums really are today and what that means for tomorrow.

Speakers:

 Andrew Sherry
SVP of Online Communications, Center for American Progress

Rebecca Davis
VP of Digital Marketing, Discovery Communications

Julia Eisman
Director of New Media Communications, US Health and Human Services, HSS.gov

Drew Diskin, MS
Director of Interactive Marketing & Web Strategy, University of Pennsylvania Health Systems, Penn Medicine

Mark Irwin, Moderator
Founder & CEO, Digital Strategy & Services;
Former VP Planning Management Discovery Communications

NavigationArts is a full service web consultancy adept in Social Media integration.  Some of our services include:

• Identify the role of social media in your Web enterprise
• Review the social media tools you currently employ
• Analyze your presence on external platforms
• Develop techniques to better utilize social media tools
• Define key performance indicators and corresponding metrics
• Create a content strategy to unlock, format, and leverage content for viral distribution
• Establish internal stewardship processes and procedures to maintain social media initiatives