NavigationArts to Sponsor the HealthCare New Media Conference

Chicago, IL — June 14th, 2010

NavigationArts is sponsoring the HealthCare New Media Conference in Chicago, June 14th and 15th. 

As patients and consumers continue to gain access to healthcare information through various forms of online media outlets, healthcare marketers have begun implementing various forms of new media and web 2.0 channels into their marketing mix in hopes of better connecting with consumers. As a result, healthcare organizations are now faced with numerous new challenges surrounding the implementation, maintenance and overall effective metrics of a healthcare new media marketing campaign.

The HealthCare New Media Conference will provide attendees, over a two-day period, with cutting-edge case studies, accurate methods for measuring results and a high-level of real-time information related to maximizing new media opportunities in healthcare. Attendees will walk away with the requisite know-how and the tools needed to accurately execute and to ultimately reach consumers through new media in a clear-cut and appropriate manner.

At NavigationArts, we believe that the User Experience is the only sustainable competitive advantage on the web. We help companies, associations and non-profits in the Healthcare industry leverage the web to meet their organizational goals and achieve that competitive advantage.  Some of our foundational concepts around achieving these goals are:

Digital Consolidation
In healthcare, as in many industries, the web has rapidly and thoroughly become the undisputed platform for communications, commerce, and community building. However, the proliferation of sites, applications, microsites, and social media connections has confounded many user segments and placed growing strain on the ability of organizations to manage this distended organism. Digital consolidation takes a business-first point of view, allowing business needs to dictate the plan for enterprise architecture.

Understanding Your Audiences
For organizations that serve diverse constituencies, such as hospitals, the web is the ‘front-door’ of the business. Understanding the audiences, their needs, perception, and how they go about looking for information, is a key in planning for the web.  

"Free" your Content

Modularize your content by decomposing it into discrete elements that can be reassembled dynamically in multiple configurations.  This allows for consistency and manageability, personalization, and a powerful browse/search experience.

Embrace Interactive Engagement

The most successful organizations will realize the need to capitalize on the opportunity to enable users to manipulate content and data, providing the framework for online conversations. This more immersive, hands-on, and useful experience increases utility and thereby loyalty.

The principals of modular content and interactive engagement can begin to empower the patient across their healthcare experience.

Join us at the HealthCare New Media Conference, or contact us to see how we can help you.