NavigationArts Designs National Education Association's New Website
McLean, Virginia — May 19th, 2009
NavigationArts, a full-service web consultancy, today announced the launch of a new website for the National Education Association (NEA), www.nea.org. The new site design supports NEA in their mission to advocate for great public schools and support public school educators in that pursuit. By providing compelling content in a highly usable format, NEA will increase their membership’s engagement with the organization – increasing site traffic and member satisfaction.
"NEA is a large, complex organization with a wide range of content to deliver – from classroom tips to legislative agendas," said NEA Media Director Leona Hiraoka. “NavigationArts has played a central role in launching a site that both serves these varied needs and makes sense to an individual coming to our site for his or her specific interests."
NavigationArts developed a web strategy that encompassed NEA’s online brand presence. As part of NavigationArts’ proven user-centered methodology, the team conducted stakeholder interviews, focus groups with NEA members across the country, and a heuristic assessment of the site to inform the web strategy.
Based on member feedback NavigationArts was able to align the new site structure with audience objectives. This new structure includes a more integrated approach for content within the site, lateral movement within content, the promotion of content within pages, and logical pathways through clear and obvious navigation. The three primary sections of the site (Issues & Action, Tools & Ideas, Grants & Events) each represent key strategic content areas for NEA. With this redesign, NavigationArts realigned NEA.org’s structure with its mission: advocate for public schools, support educators in their pursuit, and increase engagement in the education industry.
Another important improvement for NEA was to simplify the user interface design and establish a trusted, professional brand signal across its web properties. The new design prominently features photographs of real teachers, support staff, and students that convey the organization’s value and purpose. An integrated co-branding approach for NEA’s family of websites and state affiliates creates a consistent brand and a positive user experience across all the web properties.
About NavigationArts
NavigationArts is a user experience consultancy that provides Internet strategy, usability, information architecture, interface design, content management, and development services. The firm creates exceptional online user experiences that drive business value for communications and commerce.