Sallie Mae Launches New Website by NavigationArts
October 22nd, 2006
Sallie Mae, the nation’s leading provider of education funding, announced the launch of a new website at salliemae.com, designed by NavigationArts. The new site integrates Sallie Mae’s proprietary content and loan-origination functions into a seamless process of planning for, applying to and financing college.
This launch is a crucial step towards realizing Sallie Mae’s online business vision and builds on the company’s industry leading tools that help customers manage their accounts effectively and efficiently.
“The Internet is the cornerstone in managing relationships with our customers,” said Nancy Deck, Sallie Mae’s Vice President for Marketing. “NavigationArts is helping us develop and implement a strategy to use the web to better serve students and parents at every point in the college process, from choosing a college and financing an education through repayment of their student loans. Navigation Arts’ helped us to greatly simplify some of the complex processes consumers experience when planning and paying for college.”
The new site launch aggregated Sallie Mae’s content on preparing and planning for college, reorganized information to fit consumers’ needs, bolstered content management templates and standards, and added content for school clients.
About Sallie Mae
SLM Corporation (NYSE: SLM ), commonly known as Sallie Mae, is the nation's leading provider of education funding, managing nearly $127 billion in student loans and serving 10 million borrowers. Sallie Mae was originally created in 1972 as a government-sponsored entity (GSE) and terminated its ties to the federal government in 2004. The company remains the country's largest originator of federally insured student loans. Through its specialized subsidiaries and divisions, Sallie Mae also provides debt management services as well as business and technical products to a range of business clients, including colleges, universities and loan guarantors. More information is available at salliemae.com.
About NavigationArts
NavigationArts is a strategic consultancy providing expert strategy, information architecture, design and development services that optimize the business value of their clients’ online programs for commerce, communications and marketing. NavigationArts’ practice areas include Financial Services, Education, Energy, Retail, Publishing and Associations.