NavigationArts to provide web strategy and user experience design services to NAA
July 28th, 2006
NavigationArts, a leading user experience design consultancy, today announced that the Newspaper Association of America (NAA) has selected the firm to provide web strategy and user experience design services. Using a collaborative and transparent process, NavigationArts will identify key issues for the NAA and address them by applying best practices of user-centered design.
A major project challenge will be to meet the needs of a diverse group of users, including newspapers of widely varied sizes and markets, educators, and suppliers to the industry. To that end, NavigationArts will build on its experience creating strategy and web presences for other large companies that serve a wide range of users. Specific project steps include user research, information architecture and development of a web operations and staffing plan.
"The NAA represents an industry at a critical juncture," said Leo Mullen, CEO of NavigationArts. "Newspapers across the country, whether big or small, urban or rural, are looking to the NAA to allow them to share ideas, benchmark and brainstorm for the benefit of the entire industry. A strong web strategy and presence will help the NAA better serve its members while setting a positive example in the process."
Project completion is anticipated in Q4 of 2006. The cost of the contract was not disclosed.
About NavigationArts
NavigationArts is a strategic consultancy that provides Internet strategy, usability, information architecture, interface design, and development services. The firm applies its expertise to optimize the online user experience, driving business value for marketing, communications and commerce.
About the Newspaper Association of America (NAA)
The NAA is a nonprofit organization representing the $55 billion newspaper industry. NAA members account for nearly 90 percent of the daily circulation in the United States and a wide range of nondaily U.S. newspapers. NAA also has many Canadian and International members. Educators, university newspapers, press associations and suppliers/vendors also are members. The Association focuses on six key strategic priorities that collectively affect the newspaper industry: marketing, public policy, diversity, industry development, newspaper operations and readership. The NAA was formed on June 1, 1992, by the merger of seven associations serving the newspaper industry.