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Expanding MarketBridge's Web Presence and Creating a Compelling User Experience

MarketBridge, a consulting firm focused on sales and marketing effectiveness, had a static website that provided little information about the company’s service offerings. Realizing that it needed a more detailed and compelling site to both communicate in detail about its service offerings and generate sales leads, MarketBridge selected NavigationArts for a complete site redesign.

Leo Mullen, NavigationArts’ CEO, collaborated with the team to develop an initial navigation framework based on his first-hand knowledge of MarketBridge’s business. The development team ran with the concept and executed an attractive and informative rolling Flash piece to reflect MarketBridge’s core competencies: innovating marketing, transforming sales, generating demand, and growing revenue. The finished work is a modern, attractive website that offers a compelling user experience while conveying the strength of MarketBridge’s service offerings. On the management side, the site also offers a stable, scalable architecture designed to accommodate future business needs.

Project results included:

• A comprehensive online strategy that aligned website with business goals
• A complete visual redesign of the user interface to increase usability
• Content strategy as part of the information architecture phase
• Adobe Contribute CMS implementation
• Delivery of a Flash animation sequence