Our Story

NavigationArts is a professional Web design and Web development company providing expert consulting services. We optimize the usability of our clients’ Web sites and the business value of their online and offline programs for communications, e-commerce, and community building. Our strengths lie in the areas of strategy, user experience design, and technology implementation for large-scale projects.  We help our clients solve challenging problems by bringing together highly experienced cross-functional teams drawn from analytical, creative, and technical backgrounds.

Mission

At NavigationArts, we believe that user experience is the only sustainable competitive advantage online.  Our mission is to create online experiences that are most satisfying for our users and most valuable for our clients.

Approach

We recognize that users determine the success of an online experience. Accordingly, we design and build each Web experience according to the needs and preferences of its users, drawing on our expertise in user research and the talent of our senior consultants.

History

NavigationArts was founded in September 2001 by Leo Mullen and Ted Smith, both former executives at the prominent national Web design company Iconixx.  As CEO, Mr. Mullen provides strategic direction for the company and manages customer relations at the highest level.  As Chief Operating Officer, Mr. Smith manages the day to day operations of the company.

Growth

NavigationArts has grown steadily since its inception. The company now employs 65 professional staff members organized into four practice groups: project management, information architecture, visual design, and technology. We hire only senior professionals with proven track records of success – a major factor enabling our growth.