News & Events
National Aquarium Selects NavigationArts for Redesign
McLean, VA — August 16th, 2011
The National Aquarium has selected NavigationArts to revitalize its web presence and further its mission of protecting the world’s aquatic habitats. NavigationArts will leverage its unique strengths in web and social media optimization strategy, user experience, interaction, and technology design, to develop a fresh online experience that will provide a myriad of users with instant and immersive access to information that engages, educates, entertains, and drives significant commerce.
The National Aquarium Institute is a widely recognized and respected conservation organization comprised of venues in Baltimore, Maryland and Washington, DC, as well as the National Aquarium Foundation, the Center for Aquatic Life and Conservation, and the National Aquarium Conservation Center. Throughout its 30-year history, the National Aquarium has been a world-class entertainment attraction while also being globally engaged in aquatic conservation from the Chesapeake Bay to Costa Rica. The National Aquarium is looking to drive traffic to its physical locations through new, interactive channels that better showcase its pioneering conservation and educational programming.
“An important part of the National Aquarium’s mission is to help people extend their connection with the aquatic world beyond their Aquarium visit,” commented Genevieve Liboiron, Director of Digital Marketing at the National Aquarium. “With the expertise of NavigationArts, our new website will not only be an engaging, useful, and efficient tool for planning an Aquarium visit but also will be the gateway into transforming online users into lifelong Aquarium supporters.”
The National Aquarium realizes that many of the current challenges facing museums, landmarks, and other attractions can be effectively addressed through a robust web presence that provides users with easy-to-access, engaging information. NavigationArts will leverage its long history working with leading nonprofits to support brand building, education, and social impact inititatives, to provide the National Aquarium with an online presence that is rich with content sources from throughout the organization.
“The National Aquarium’s web experience must cater to diverse audience segments including visitors, volunteers, donors, and the media,” said Leo Mullen, CEO of NavigationArts. “We are excited to collaborate with them in an effort to elevate their experiential and educational efforts online.”
NavigationArts is a proud Corporate Member of the National Aquarium.