Content Strategy
"How is your brand being deployed? Today, content strategy is as much about understanding the channels within your direct control as it is shaping the social dialogue around your brand."
Meredith Casey, Marketing Specialist
High quality content is the backbone of websites and intranets. Through user research, analysis of goals, and the application of best practices, our content strategists and information architects help organizations develop content and strategies that fit workflows and audience demands. Clearly defined content governance and stewardship guidelines ensure continued success in maintaining and updating a web presence.
Content Strategy Services:
- Content inventory
- Content strategy to plan for the creation, approval, and publication of useful, usable content
- Establishment of taxonomies and metadata frameworks for search engine optimization (SEO)
- Defined content governance models to ensure ongoing site success
- Staff training on the configuration, maintenance, and extensibility of the CMS architecture
- Documentation outlining best practices for using the CMS to manage content, including style guidelines