April 6th, 2011
Mark Davenport
Senior Consultant
The evolving digital landscape is constantly changing the way we consume and process information. NavigationArts’ Senior Consultant, Mark Davenport, helps us understand how we can move sales and marketing efforts into the digital age, leveraging websites, social media, SEO and much more to attract and convert prospects into valued customers online.
In this webinar recording you will learn about:
Attracting qualified website visitors from search engines and social media properties
- Choosing, testing and optimizing for keywords that quality prospects use
- Tuning search results text to drive clicks
- Integrating your social media efforts with your website
Engaging them with relevant content to begin a conversation about their needs
- Segmenting your site into areas that serve the distinct goals of key visitor types
- Speaking in terms of their needs, not yours
Converting them into prospects and customers
- Providing them with relevant, actionable next steps
- Offering incremental next steps that allow them to test the waters
- Measuring end-to-end results, from search engine to sales, to optimize the funnel for the next customer