5 Keys to Success with Sitecore DMS
May 8th, 2012
Are you putting your analytics to work? Collecting data is the easy part, but using it to create real value takes skills, planning, and the proper tools. Sitecore’s integrated analytics platform provides the tools, but what else do you need to reap the benefits?
This on-demand webinar is presented by Sitecore and Navigationarts. We highlight the 5 keys to marketing success with Sitecore's Digital Marketing Suite. What you need to get started and what you need to get the most out of DMS. Case study examples ranging from B to B, B to C, and somewhere in between highlight best practices in custom reporting, audience segmentation, real time personalization, and more.
- How to plan for DMS including audience analysis and content tagging strategies
- The ideal project approach
- Best practices in B to B and B to C marketing tactics
- Using real time personalization
- Understanding engagement tiers; out-of-the-box vs customized