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Freddie Mac Case Study

Services: Web Strategy, User Research, Brand Positioning, Information Architecture, User Interface Design, Template Development, CMS Development 

Problem: Freddie Mac, the financer of one in every six homes in the United States, is one of the country’s largest financial services institutions. It not only links homeowners and renter to the world’s capital markets, but also provides a wealth of mortgage and housing information for various audiences. In response to increased use of its Web channel and demand for a more usable site, Freddie Mac asked NavigationArts to help evaluate opportunities for enhancing its Web presence and create a new, user-centered Web site that better conformed to the goals of regular visitors.

Solution: Working closely with Freddie Mac, NavigationArts performed several steps of analysis to identify audience types, prioritize user needs, and compile applicable Web best practices. It then created a series of concepts for the new site and tested those models with a broad set of representative audiences to select and optimize the best approach.

Project Results Included:

• Dramatic improvements in online user interactions and user success, confirmed by post-launch user testing
• A comprehensive content management system that facilitates site-wide alterations with minimal impact
• Successful implementation of a company-wide initiative to standardize the Web enterprise at Freddie Mac
• Shortly after Web site launch, a full NavigationArts-directed redesign of the Freddie Mac corporate identity including logo design

Highlights from the Technology Solution:

After leading Freddie Mac decision makers through an efficient evaluation of more than 20 unique designs, the NavigationArts project team moved into development and began assisting with the implementing an enterprise content management system (CMS).

• Introduction of clean, Web standards-based coding to client team
• Front-end templates
• Cascading Style Sheets (CSS) implementation and content migration assistance
• Scripts using Javascript namespaces for code isolation
• Interwoven TeamSite template integration support and consulting
• Browser testing, Web site quality assurance testing (QA), CSS trouble-shooting, and front-end scripting support during content migration and implementation